Product

Click measurement infrastructure for performance advertising

AraraTrack provides a simple measurement layer between an advertising click and the advertiser's declared destination.

MeasureClick event
#PreserveParameters
RouteDestination
Click collection

Capture the context available in each request

The tracking endpoint can accept advertising campaign parameters when they are present in the request. Parameters can be adapted to the advertiser's implementation and are not all required.

  • campaign_id
  • click_id
  • source
  • medium
  • device
  • keyword
  • creative
  • redirect
Endpoint/click
Requiredredirect
Optionalcampaign parameters
TransportHTTPS
Processing

A small, understandable request lifecycle

Each stage has a specific role, from checking the supplied destination to recording an available measurement event.

01Request
02Parameter validation
03Measurement event
04Redirect
01

Attribution preservation

The system can preserve campaign identifiers and metadata when they are supplied in the tracking request.

02

Redirect processing

The validated redirect value defines the immediate next-hop destination returned by the tracking endpoint.

03

Reporting-ready data

Collected measurement events can be structured for campaign reporting, diagnostics and attribution analysis.

Architecture

Designed to support analytics workflows

The platform architecture is designed to support reporting and analytics workflows without implying a particular dashboard or user interface.

Example eventJSON
{
  "campaign_id": "demo",
  "source": "search",
  "device": "mobile",
  "destination": "https://example.com"
}
Next step

Build transparent measurement into your advertising workflow

Measure advertising clicks and preserve campaign attribution data while keeping destination routing explicit.